Peopledesign

Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.














Peopledesign


Peopledesign - Brand Marketing for Commercial Design Companies

Through Peopledesign’s holistic process, we were able to rebrand from a marketing perspective – but also reset our strategy. ESI reported a 40% growth rate following the first major adoption of strategies.


Mark Rhoades

President, Fellowes Contract

The Laker Effect program is overwhelmingly popular with all constituencies, and we owe that success to your leadership and expertise.


Nancy French
Senior Director of Communications, GVSU

I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.


Matthew Darin
Global Brand Management, Amway

Insights

We publish, teach, and speak on our insights and philosophy.

Brand Identity Essentials

Our book is available in six languages and is in its second edition.

Brand Identity Essentials
“A model for clarity in a field that rarely has any.”

– Ralph Caplan

Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum

Buy Brand Identity Essentials on Amazon