Peopledesign

Strategic brand marketing for office furniture companies and other industries.

Repositioning for growth

“Through Peopledesign’s holistic process, we could rebrand from a marketing perspective and reset our strategy. We reported a 40% growth rate following the first major adoption of strategies.”

Mark Rhoades
President, ESI (Fellowes Contract)

ESI Positioning and Rebrand

Global product launch

“Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in these three areas. The team delivered what we needed when we needed it.”

Tracy Harrison, Project Leader

Haworth Fern Launch

Shaping customer demand

Product program sales were up 17% within a year of the launch.

Interface Merchandising

Purposeful messaging

“The Laker Effect program is overwhelmingly popular with all constituencies, and we owe that success to your leadership and expertise.”

Nancy French, Senior Director of Communications

GVSU Lake Effect Campaign

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Insights

We publish, teach, and speak on our insights and philosophy.

Big Change - How Companies Need to Adapt

Companies must evolve proactively to keep up with the people they serve.

Era of Choice - Today's New Leadership Priorities

Leaders decide what problems to solve, and today's leadership priorities are brand meaning and customer experience.

Meaningful Engagement – What People Need Now

Leaders face a confusing array of choices. Our integrated approach helps you connect the dots.

Brand Identity Essentials

Our book is available in six languages and is in its second edition.

“A model for clarity in a field that rarely has any.”

– Ralph Caplan

Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum