Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Strategic Brand Marketing for Commercial Design
Selected Clients: Applied Textiles, BIFMA, BioFit, Carnegie Fabrics, Cumberland Furniture, ESI/Fellowes, Forbo Flooring, GMB AE, Grand Rapids Chair, Gordon International, Guilford of Maine, Gunlocke, Herman Miller, Haworth, Highmark, Hazen & Sawyer, HON, INDEAL, Indiana Furniture, INDEAL, Inscape, Interface, izzydesign, Knoll, Landscape Forms, Lorin Industries, Nucraft, Progressive AE, Saganworks, SitOnIt Seating, Steelcase, Trendway, Turnstone, USAI Lighting, Vaxcel Lighting, Wilsonart, Zabitat.
Repositioning for growth
"Through Peopledesign’s holistic process, we were able to rebrand from a marketing perspective – but also reset our strategy. ESI reported a 40% growth rate following the first major adoption of strategies."
President, Fellowes Contract
Shaping customer demand
POP product sales were up 17% over other products within a year of program launch.
Global product launch
"Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas. The team delivered what we needed when we needed it." Fern is a top-selling chair in its category.
President & CEO
The HON Company