Peopledesign
Strategic Brand Marketing for Commercial Design







Selected Clients: Applied Textiles, BIFMA, BioFit, Carnegie Fabrics, Cumberland Furniture, ESI/Fellowes, Forbo Flooring, GMB AE, Grand Rapids Chair, Gordon International, Guilford of Maine, Gunlocke, Herman Miller, Haworth, Highmark, Hazen & Sawyer, HON, INDEAL, Indiana Furniture, INDEAL, Inscape, Interface, izzydesign, Knoll, Landscape Forms, Lorin Industries, Nucraft, Progressive AE, Saganworks, SitOnIt Seating, Steelcase, Trendway, Turnstone, USAI Lighting, Vaxcel Lighting, Wilsonart, Zabitat.

Repositioning for growth
"Through Peopledesign’s holistic process, we were able to rebrand from a marketing perspective – but also reset our strategy. ESI reported a 40% growth rate following the first major adoption of strategies."
Mark Rhoades
President, Fellowes Contract
Shaping customer demand
POP product sales were up 17% over other products within a year of program launch.
Global product launch
"Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas. The team delivered what we needed when we needed it." Fern is a top-selling chair in its category.
Tracy Harrison
Project Leader
Peter Spalding
President & CEO
Gordon International
Park Kersman
President
Lorin Industries
Tim Smith
VP Environments
The HON Company
Keith Sherman
Marketing Director
Wilsonart