Good design helps organizations find customers and talent. Great design helps people make better choices.

Create Value ↗

Business Design

Express Value ↗

Brand Design

Deliver Value ↗

Service Design

Clients

Our clients seek meaningful experiences for their customers. We work with leaders invested in change.
Built Environments
Haworth
Herman Miller
HNI
Interface
Steelcase
Education
Albion College
Grand Valley State University
IIT Institute of Design
Ferris State University
University of Michigan

Health
Alameda Health/Colectivo
Autocam Medical
Neurocore
Priority Health
Spectrum Health
Hoymiles
Neurocore
Saganworks
Xby2
X-Rite Pantone
Consumer/Retail
Amway
Jaguar Cars/Ogilvy
Nestlé/Mr&Mrs
Whirlpool
Wolverine Worldwide
B2B/Industrial
Dow
Georgia-Pacific
JSJ Corporation
Lacks Enterprises
Multi-Packaging Solutions
Service Brands
Kelley | Uustal
Michigan SBDC
Neurocore
Amway Care
Xby2
Non-Profit
ArtPrize
GR Art Museum
GRCF
First Foundation
UICA

Projects

Each client has a different story. We help teams move forward in a way that honors their differences and leverages our experience. See all projects.

Ways to get started:

Focus Reports
Leverage user insights to address market challenges. We help you explore and clarify internal objectives, external audience needs, market dynamics, and macro trends for clear decision making and growth opportunities.


Peopledesign - Brand Audits

Design Audits
An outside perspective helps teams get started. Our diagnostic reviews help you move forward by reviewing current offerings, programs, and experiences. We create an actionable report to increase stakeholder alignment, build momentum, and define a path with clear next steps.


Peopledesign - Strategy Workshop

Strategy Workshops
Working directly with your team, stakeholders, and decision-makers, we facilitate collaborative workshops to collect, evolve, and share information. Peopledesign workshops are tailored to your needs but based on experience, proven approaches, and common scenarios.

Peopledesign - User Research

User Insights
Value propositions start with what people value. Understanding people – customers, subscribers, influencers, stakeholders, employees – is critical for value creation today. User research leads to better value propositions, brands, and experiences.

“You would be lucky if the remarkable Peopledesign team put their creativity, passion, and dangerous intelligence to work for you.”

– Brian Collins, CCO/Co-Founder, COLLINS