About Us

Kevin and Yang founded Peopledesign in 1997.
Read our story.

Professional Services
Peopledesign helps companies change. We help our clients with strategy, brand marketing, and experience design.

Client Industries
We work with companies in many industries and have unique expertise in the commercial design industry.

Our Insights
We've helped many organizations better connect with the people they serve, speak, write about, and teach strategic design. Learn from our experience.

Design for People
Peopledesign is an idea. While people are the most ubiquitous part of social and business innovation, they too often are left out of the equation.

Interaction20 in Milan, Italy.

TEDx Macatawa in Holland, Michigan.

Kevin Budelmann
President and co-founder

Kevin oversees the firm's strategic direction and helps manage client relationships as a designer, strategist, and change catalyst. He advises, teaches, writes, and speaks about strategic design in various organizations.

Yang Kim
Creative Director and co-founder

Yang's peers have recognized her work for its clarity, distinctiveness, humanity, and charm. Her no-nonsense style, wit, and devotion to her work have earned her long-standing relationships with clients.

Jake Himmelspach
Strategy Director and partner

Jake is our lead researcher and strategist. From Fortune 500s to locally-owned businesses, Jake applies human-centered design methods to help companies develop strategies for growth.